I don’t know if this is such a good idea, but I’ve been watching Gordon Ramsay’s kitchen nightmares, re-reading the Cluetrain Manifesto and helping a client write a set of guidelines for social media .
And I just realised what each has in common…
Ramsay, when you remove the f*** word, talks always about authenticity and simple, true food.
A big chunk of the cluetrain, and the part that I connected with when I first read it, is about communicating with a true, authentic voice.
And the core of social media is about being real, being yourself and communicating with people as a person not as a corporation.
In every case, the authenticity, realness and honesty is most important, and will always be so.