And ‘write to your audience’ (teach/design for your audience) makes logical sense, but doesn’t usually turn into anything practical without additional work.

The Lakoff frames/culture idea fits, but the message in this book is that it is more individual than culture. Culture is too broad - paying attention to the frames of individuals (and patterns of frames) is the important thing…

The worldview/frame concept is one very good way to remember what it is about individuals in the audience that affects how we communicate/teach/write/design to.

it sounds to me like Seth has read Lakoff Lakoff’s “different cultures frame things differently” becomes Seth Godin’s “people relate to the worldview that supports them” and even Stephen King’s “Write to your audience, everything else is bull”.

I think that it goes way beyond the visual/auditory/kinesthetic learner divisions (although these are a good start).

Cheers, Andrew