I got mad yesterday. So mad that I waited until today to post.
It’s the little things that push me over the edge. And one thing that best pushes my anger buttons is guru statements that are not well-thought out or blatantly wrong.
This post (I’m not going to help its ranking by giving it a good link title) did it yesterday. G McG basically says that search is unnecessary. Based on a sample size of one. It isn’t highly-used on his site, therefore it mustn’t be important at all.
This is so wrong. As I wrote in ‘Four Modes of Seeking Information and How to Design for Them‘, it is all about the types of information-seeking tasks or approaches that people use. Were I in this situation, my conclusion would not be ‘search is irrelevant’ but ‘what are people doing on my site that means search isn’t as important’. I’m guessing most page views come from external search or from his weekly email and may conclude that people don’t otherwise come to the site with a known-item approach. That’s interesting, and you can use this information to design a better experience. But it doesn’t mean search is unnecessary.
And apart from all that, it is so poorly written it made me wince. No wonder I don’t subscribe.