Comments on: The pleasure of surprise http://maadmob.net/donna/blog/2006/the-pleasure-of-surprise Information architecture, interaction design and much more Thu, 20 Nov 2008 14:46:58 +0000 http://wordpress.org/?v=2.3.1 By: Adam Bramwell http://maadmob.net/donna/blog/2006/the-pleasure-of-surprise#comment-684 Adam Bramwell Wed, 25 Oct 2006 14:42:12 +0000 http://maadmob.net/donna/blog/2006/the-pleasure-of-surprise#comment-684 You're right, Quickflix appear to have given more than the minimum amount of thought to the user experience, and where people's seducible moments are. When i was unsubscribing from the service, the system tried to bribe me back to becoming a customer by offering me two free Hoyts movie passes! Flattering but ineffective in retaining me :-) You’re right, Quickflix appear to have given more than the minimum amount of thought to the user experience, and where people’s seducible moments are. When i was unsubscribing from the service, the system tried to bribe me back to becoming a customer by offering me two free Hoyts movie passes!

Flattering but ineffective in retaining me :-)

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