DonnaM » Blog Archive » IA is not card sorting

IA is not card sorting

I swear, if I see one more website for a usability/user experience consultancy who peddle their IA services as no more than card sorting, I’m going to pop (and it will be loud and messy).

Don’t hire these people! Even on a small site, developing an IA takes more than a simple card sort.


2 Responses to “IA is not card sorting”

  1. Leisa Reichelt Says:

    Amen to that.

    Personally, I find card sorting less and less useful for the types of dynamic and often non-hierarchical sites that I’m working on these days. Doesn’t stop clients from asking for it tho!

    Does this fit with your recent experience, Donna?

  2. Donna Maurer Says:

    Oh, I think it is still a great and useful technique. In the right domain, combined with the right other inputs.

    I think you could find out some useful things for dynamic/non-hierarchical sites, particularly about how people do percieve groupings. But there would be other things that contribute to the IA (like the inherent qualities of the content).

    And clients ask for it because consultants peddle it and life goes around in circles ;)