Comments on: The proof of the site is in the reading (digital web mag redesign) http://maadmob.net/donna/blog/2004/the-proof-of-the-site-is-in-the-reading-digital-web-mag-redesign Information architecture, interaction design and much more Tue, 09 Mar 2010 21:36:22 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Nick Finck http://maadmob.net/donna/blog/2004/the-proof-of-the-site-is-in-the-reading-digital-web-mag-redesign/comment-page-1#comment-299 Nick Finck Thu, 10 Jun 2004 17:36:17 +0000 http://maadmob.net.s32465.gridserver.com/donna/blog/2004/the-proof-of-the-site-is-in-the-reading-digital-web-mag-redesign#comment-299 Thank you Donna, this is exactly what we were hoping to hear. We did hear it from our focus groups and from our testers, but it's good to hear it from a reader outside of the focus group. I owe a lot of credit for the IA to Christina Wodtke, her initial stab at the blueprint really pushed us to the next level. To give you a better perspective here is how things mapped out in actual working hours: IA - 1 year Design - 1 month Development - 2 weeks Programming - 2 weeks It's good to see all of that hard work has paid off for at least some readers. The whole concept was to drive users not just to current and new articles but to let them explore the depths for all of the past articles we have published. There is some great material in there that used to get overlooked because of the old IA, now people are starting to notice it again.. it's like these old articles are reborn. Thank you Donna, this is exactly what we were hoping to hear. We did hear it from our focus groups and from our testers, but it’s good to hear it from a reader outside of the focus group.

I owe a lot of credit for the IA to Christina Wodtke, her initial stab at the blueprint really pushed us to the next level.

To give you a better perspective here is how things mapped out in actual working hours:

IA – 1 year
Design – 1 month
Development – 2 weeks
Programming – 2 weeks

It’s good to see all of that hard work has paid off for at least some readers. The whole concept was to drive users not just to current and new articles but to let them explore the depths for all of the past articles we have published. There is some great material in there that used to get overlooked because of the old IA, now people are starting to notice it again.. it’s like these old articles are reborn.

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