DonnaM » Blog Archive » Tip for homepage writers

Tip for homepage writers

Here’s a tip for anyone writing homepage content. I’m certain that I’m not the first person to say it.

Think of what it would be like if you knew *nothing* about the site. Pretend that someone has just explained it to you for the very first time (actually, do this to someone else). Write that!

Sometimes people don’t know what you are about before they arrive. Even if your site is about Disneyland…

PS – OK, I know about Disneyland, but I don’t know where it is, what the difference between Disneyworld and Disneyland are, what the different parks are, that I can stay in a hotel on site, that there are more things to see than Mickey Mouse, that it is worth spending a few days. Took me the better part of an hour to find out all of this!

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