Compelling bookshops
Had an interesting bookshop experience today. Went into Readings Books and simply could not walk out without buying books - my problem was figuring which to buy. Went into Borders across the road and not one book jumped off the shelf into my arms - even though the books I was looking at were in both stores.
Atmosphere does count…

November 13th, 2003 at 8:37 am
I guess that means that big e-commerce companies could just make their big corporate sites look more like a homepage would sell more stuff?