DonnaM » Blog Archive » Compelling bookshops

Compelling bookshops

Had an interesting bookshop experience today. Went into Readings Books and simply could not walk out without buying books – my problem was figuring which to buy. Went into Borders across the road and not one book jumped off the shelf into my arms – even though the books I was looking at were in both stores.

Atmosphere does count…

One Response to “Compelling bookshops”

  1. Alexander Says:

    I guess that means that big e-commerce companies could just make their big corporate sites look more like a homepage would sell more stuff? :)