Comments on: 3-clicks to anywhere

By: Amanda

Amanda — Tue, 20 Jul 2004 16:06:34 +0000

I don’t think Hicks Law says that more choices is better. It says the more choices you have, the longer it will take you to make a decision….

By: High Context

High Context — Wed, 24 Jul 2002 14:03:36 +0000

The Click Path

Found via Column Two: DonnaM: 3-clicks to anywhere 3-clicks to anywhere People often ask me whether they should make sure

By: Eric Scheid

Eric Scheid — Tue, 23 Jul 2002 02:04:06 +0000

The 7+/-2 rule is a "rule", that is it is a myth that it's relevant as a design rule. See the webreview article for more: http://webreview.com/2002/01_14/strategists/index01.shtml

By: Donna Maurer

Donna Maurer — Mon, 22 Jul 2002 23:58:34 +0000

Thanks Eric – I forgot about Hicks law. I must do some more reading on it.

Actually, Hicks & the 7+-2 contradict each other. Hicks implies that more choices is better.

By: Eric Scheid

Eric Scheid — Mon, 22 Jul 2002 15:04:37 +0000

Two more background info items would be Hick's Law and the 7+/-2 "rule" http://IAwiki.net/HicksLaw http://IAwiki.net/StatisticalLaws

By: andrew

andrew — Mon, 22 Jul 2002 14:04:43 +0000

You make a great point here, Donna. I have a theory that, given its prevalence on the Web, no matter where you are you are only 5 clicks away from cyber-porn. So, 5 clicks from any page on your (or your client’s) site your user can either be looking at the information they want or something completely, to put it lightly, unexpected. It’s our responsibility as IAs to make sure our users know what they’re getting into when they hit that mouse button.